Reach people here when the weather turns
WNCWeather is read by people in the twenty western counties at exactly the moment they are deciding what to do about the weather — whether the road is passable, whether the river is coming up, whether the power will hold. That is a narrow audience and a very specific moment, and for a local contractor it is worth more than a much larger general one.
Advertising that turns on with the weather
Most local advertising runs at a constant rate whether or not anyone needs what you sell. Here you can buy the conditions instead of the calendar: your campaign serves when live National Weather Service data says your phone is about to ring, and stays quiet otherwise.
Tree services and generator dealers
Wind advisories, ice accretion and winter storms. The calls come during the event, not after it.
Serves when a wind advisory, high wind, winter storm or ice storm is active or when gusts exceed 40 mph or when more than 0.1" of ice accretion is forecast.
Roofing and exterior repair
Severe thunderstorm and hail-bearing storms, while people are watching the radar.
Serves when a severe thunderstorm or tornado watch is active or when a hail is active.
HVAC
Heat advisories and hard freezes — the two days a year a failing system becomes urgent.
Serves when a heat advisory or excessive heat is active or when the high is above 88°F or when a hard freeze or extreme cold is active or when tonight's low is below 20°F.
Plumbing
Keyed to the forecast overnight low rather than the current temperature, because that is when pipes actually burst.
Serves when tonight's low is below 22°F or when a hard freeze or freeze warning is active.
Grading, excavation and site work
Heavy rain and flood periods, when driveways wash out and banks slip.
Serves when more than 1.5" of rain is forecast in 24 hours or when any river reaches minor flood stage or when a flood watch or flood warning is active.
Propane and firewood
The first sustained cold of the autumn, gated to the months when it actually drives a purchase.
Serves during September, October, November and December and when tonight's low is below 32°F.
Winter recreation and lodging
Snow in the forecast or cold enough to make it, in season.
Serves during January, February, March, November and December and when more than 1" of snow is forecast in 24 hours or when it is below 28°F.
These are examples, not a fixed menu. The targeting engine takes arbitrary conditions — temperature, forecast overnight low, wind gusts, rainfall and snowfall totals, ice accretion, river flood stage, active alert type, month — combined with and/or/not. If you can describe when you want to be seen, it can almost certainly be built.
We turn advertising off during life-threatening warnings
During a Tornado Warning, a Flash Flood Emergency, or any Extreme-severity alert, this site serves no advertising at all. Not yours, not ours, not a network’s. The page goes clean and utility-first until the warning clears.
This costs us inventory in the highest-traffic minutes we ever have. We do it because it is the right call, and because being the brand that was not in the way during the worst hour is worth more to you than the impressions would have been.
Audience
Readers across 20 counties — Buncombe, Henderson, Haywood, Madison and the rest of the western tier. Traffic is weather-driven and spikes hard: a winter storm or a flood watch moves it by an order of magnitude, and those are the hours your campaign is designed to run in.
We publish real numbers rather than estimates. Current traffic, impression and engagement figures are in the media kit. If a number is not in there yet, it is because we would rather show you nothing than show you something we made up.
Inventory
| Placement | Size | Where |
|---|---|---|
| Leaderboard | 728x90 / responsive | All devices |
| In-feed native | Native, in-content | All devices |
| Sidebar medium rectangle | 300x250 | Desktop only |
| Sidebar half page | 300x600 | Desktop only |
| Mobile anchor | 320x50, dismissible | Mobile only, dismissible |
Every slot reserves its space before anything loads, so ads never shift the page under someone reading a warning. Creative is lazy-loaded and never on the critical path. We accept standard display creative, or we will build a native unit that matches the site.
Get in touch
Tell us what you do and when you want to be seen. We will come back with what is available and what it costs.
WNCWeather is an independent, locally run weather service for the twenty western counties. We answer to readers rather than to a station group or a national network, which is why the elevation and river work exists at all — nobody else had a reason to build it.